Thursday August 25, 2022

9 - 9:45am Rm 1  

TikTok - A way to reach a new audience! - Linzi Baxter

Join Linzi Baxter, a romantic suspense writer with over forty published books. You'll dive into what she uses to boost views and how to find quick ideas for content on the go. If you're frustrated with Facebook not showing your posts, come join Linzi as she discusses how TikTok can boost sales.

9 - 9:45am Rm 2  

Sensitivity Reads: (Sensitivity Edits) the What, Who, and Why? - Laura Perez

Do you need sensitivity readers? What do they do and how do you find them?

Whether you want to publish your work independently or traditionally, in today's world sensitivity readers need to be utilized prior to publishing. Sensitivity readers can give you insight and offer suggestions about how to present certain topics, people, views, and more in a way that is least likely to offend and offers you a more authentic voice. Author and publisher LE Perez will present the pros and cons and the value added benefits of having it.

9 - 9:45am Rm 3 -

Author Sprinting and Networking

10-10:45 Rm 1

5 FB Ads Tips To Make Your Ads Easier - Bonnie Paulson

Paulson shares some easy tips to apply on ways to make your FB ads easier to start, analyze, and scale. Nothing better than making money! Learn how to start in this fast-paced intensive workshop.

10-10:45 Rm 2

EDITING SUCKS, But Your Books Don’t Have To. - Bridgette O’Hare Lassiter

Join Bridgette O’Hare Lassiter, award-winning editor of dozens of New York Times bestsellers and senior editor and owner at Plot2Published Editing, as she offers a plethora of practical tips on how anyone, regardless of experience, can improve their own work. Editing means more than fixing commas or hiring a professional. Before all of that, it’s you alone with your story. So, how do you improve it? She’ll share tips, tricks, and checklists you can implement and have you feeling confident that you can make your story shine!

10-10:45 Rm 3

Author Sprinting and Networking

11-11:45 Rm 1

Join The Author Helper Suite for Cookies, Coffee, and Networking

12-12:45 Rm 1

Top 20 Mistakes New Fiction Writers Make - Kerry Evelyn

Identify common mistakes in your work and shed bad habits before they become second nature. Participants will learn how to prevent missteps every novice makes before the first (or second, or third...) page, oversights that make your writing weaker, and future headaches when transitioning from a hobbiest to a career author.

12-12:45 Rm 2

TikTok Ads - Bonnie Paulson

It’s the wild wild west and TikTok ads are the fastest way to wrangle the views. 

Grab these 5 tips from Bonnie Paulson that she uses to manage TikTok ads for authors on TikTok and see just how far you can take your author career.  Low CPCs, high CTR, and ridiculously awesome creatives, you’ll be able to get ahead of the game with your ads in one of the most popular and growing social media platforms today!

12-12:45 Rm 3

Author Sprinting and Networking


1 - 2:45 Lunch on your own

3-3:45 Rm 1

Pitch Yourself as an author - Laura Perez

Congratulations! You’re an Author and you’ve been invited to participate in a panel or to teach at your local library, etc. How do you introduce yourself? How do you pitch who you are and what you write?  Ninety seconds. That’s right, you have 90 seconds to grab your audience and keep them wanting more. This includes talking to a prospective reader. (Everyone is a prospective reader) Let’s work on how we can pitch ourselves to groups, readers, and more in this workshop.

3-3:45 Rm 2

Next-Level Newsletters - Mandie Stevens

Whether you've been working with newsletters since the early days of AOL or are just getting started, it's time to take your game to the next-level. It's easy to fall into habits that don't always work for digital audiences, but if you're looking to reach your subscribers in a more effective way, these tips will give your emails some much needed growth. From how often you send out updates to what kind of content makes sense for an email campaign.  Mandie also gets into how best to use your newsletter as a launching pad for success, as well as growing your readership.

3-3:45 Rm 3

Author Sprinting and Networking

4-4:45 Rm 1

Top 10 Things to Cut from your Manuscript RIGHT NOW by Kerry Evelyn

It’s the little things that make a difference between a mature and immature writer. Filter words, repetitive phrases, helping verbs, gerunds, adverbs, sense words, and other common additions can clutter sentences and trip up readers. Bring a chapter from your manuscript and put your readability to the test. Learn what to cut and how to declutter your sentences to tighten your prose to take your writing to the next level.

4-4:45 Rm 2

How to Find a Dynamite Critique Partner - Cheri Roman

The critique partner is one of the most valuable but undervalued resources in a writer’s arsenal. 

A good partner can tell you which of your darlings to murder and which to defend with a flaming pen. They can also save you money and time in the editing arena. 

But where do you find these paragons, and how do you keep them? Just as important, how do you become one? 

Join editor and author, Cheri Roman, as she discusses the best ways to find and be a dynamite critique partner.

4-4:45 Rm 3

Author Sprinting and Networking

Dinner On Your Own

Complimentary Evening Reception for Hotel Guests

Friday August 26

9- 9:45 RM 1

Key Note Speech - How to Increase Your Luck as an Author MD Massey

10 - 10:45 Rm 1

Branding - Panel with M.D. Massey, Jen L. Grey, Natalie Narbonne (Original Book Cover Designs), Bridgette O'Hare (Dark Unicorn) and Bonnie R Paulson

10 - 10:45 Rm 2

Books as a Business, Your Financial Future - CPA Lisa Guertin

You’ve written your first book, or your 20th, but are you making a profit? Writing fills your creative needs but it’s also your business.  Invest in your future by establishing good financial habits today.  Let’s discuss deductions, profits and future plans to keep you going for years to come.

10 - 10:45 Rm 3

Author Sprinting and Networking

11 - 11:45 Rm 1

The Number One Tool To Optimize Your Author Business -John Logsdon & Bonnie Paulson

“I won’t run my author business without The Author Helper Suite”. This is from USA Today Best-Selling author Bonnie Paulson, a sentiment shared with hundreds of other authors who now save time, money, and energy using a tool that makes the business part of publishing easier.

Join John Logsdon and Bonnie Paulson as they discuss some of the terrific ways to strengthen an author’s business tool box by using ad analysis tools, income observation reports, promotions, read through calculator, expenses, links, ARC team tools, and so much more. Get an immersive look into the Author Helper Suite, and learn how it can help you take your author business to the next level.

11 - 11:45 Rm 2

Connect with Podcasters and Promote your Books  - Viviana, Enchantress of Books

For years podcasts have been booming and there is no sign of that trajectory stopping! This is inclusive of podcasts that discuss and/or the focus are books! From readers reviewing books to having group chats discussing what they have just finished readings, to interviewing authors and narrators! Authors have seen the possibility of how podcasts can help promote their book(s) and their audiobooks!  

Join the Audiobook Lovin’ Podcast’s creator Viviana, Enchantress of Books as she shares lots of information from how to connect with podcasters to be a guest, to how to work with the podcaster and your narrators to promote your book(s) to even start your own! 

11 - 11:45 Rm 3

Author Sprinting and Networking

12 - 2:45  Networking/ Working Lunch Sponsored by The Author Helper

3 - 3:45 Rm 1

Plotting for Pantsers: How to Make Outlining Work For You - Celeste Barclay 

For many intuitive writers, or pantsers, the mere of idea of outlining a book can seem stifling or overwhelming – even when they know it can help them organize the story and character ideas rampaging through their heads. Fortunately, it doesn't have to be that way.
In this session, historical romance author and intuitive writer Celeste Barclay teaches a simple (read: non-panic inducing) outlining process using Plottr, the popular visual book planning software. Learn how planning your books can actually boost your productivity and stimulate your creativity at the same time!

3 - 3:45 Rm 2

Audiobooks On Youtube - and Other Distribution Options - Bonnie Paulson

When you’re looking for ways to make your audiobooks earn money, try some out of the box ideas with explanations on how to use them! A cheat sheet will be provided.

3 - 3:45 Rm 3

Author & Reader Networking

4 - 4:45 Rm 1

Budget Marketing: The Power of Stacked Promos- Aria Bliss 

Book marketing doesn’t have to be expensive to be successful. This workshop will demonstrate how to use low-cost email promotions (and where to find them) to earn a profit and gain new readers.

4 - 4:45 Rm 2

How to Analyze Your Ads With AHS For Winning Optimization with John Logsdon and Bonnie Paulson

Join innovative AHS creator, John Logsdon, and Successful Ads Manager, Bonnie Paulson as they discuss the different ways to utilize the AHS tools to make your ads and marketing that much easier to manage and analyze.

4 - 4:45 Rm 3

Author & Reader Networking

7 - 9 Gourmet Dinner for Authors and VIP Readers

Reader Dates Coordinated by Authors